Source:
Total Executive
LESSON#1 - How to NOT Launch YOUR WEBSITE
wE ALSO JUST SENT AN ENEWS OUT TO THOUSANDS OF EXECUTIVES LETTING THEM KNOW WE HAVE LAUNCHED...
THIS is the first page they will land on on our newly launched site... WE ARE EXCITED!!!
Clearly, this is not the type of content a business wants at the top of the front page of their newly launched website.
Over the coming months, we can show you how it is done...
Have you ever seen a web site launched with content like this?
We have.
And we want to be clear, there is not a problem releasing a website with content like this. If you are in communication with friends, mates, your community who know you, etc - you can communicate in any way you want that you know appeals to them.
You can also be assured that executives in some areas will enjoy this style of communication, though not all.
So, where do you start if you want to communicate with an executive that you do not know - via a written (web,email,vodcast,whatever)?
Our first recommendation is that you follow the 5 steps of introductions to communication
Self Esteem - Approach with a high personal self esteem - it shows
Personal relationships - Build personal relations
Communication - Communicate at a level you are pitching to
Leadership - Display leadership in your communication of knowledge
Action - Encourage action to be taken
Remember...
SPC in LA
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